Longchamp, celebrated the opening of its London flagship in Regent Street
September 14th, 2013, London. Longchamp, celebrated the opening of its London flagship in Regent Street with a private party hosted by the Cassegrain family who own the luxury house. Celebrity friends of the brand were welcomed to discover its largest store in Europe
Celebrity guests included… Kate Moss, Zoe Saldana, Alexa Chung, Pixie Geldof, Mick Jagger, L’Wren Scott, Georgia May Jagger, Coco Rocha, David Gandy, Zoe Kravitz, Ashley Madekwe, Edie Campbell, Otis Ferry, Jack Guinness, Lily Cole, Suki Waterhouse, the French Chef Helene Darroze, the designer Thomas Heatherwick, French actress Ludivine Sagnier, Caroline de Maigret, Josephine de la Baume…
Longchamp “La Maison In Motion”, in the heart of Regent Street, was the perfect venue to capture the atmosphere of London Fashion Week. Guests mingled across three floors of style and luxury whilst enjoying a DJ set by friends, Alexa Chung and Pixie Geldof.
The new store is elegant, light and vibrant, designed using creative elements reflective of the collection. At its centre is a curved staircase leading to a floating mezzanine, above which hangs a statement artwork, a unique art installation by London-based trio, Troika. Guests were invited to discover the complete AW13 collection including dedicated areas for women’s and men’s leather goods and accessories, luggage, RTW and shoes.
The grand opening party also marked the launch of a limited edition “London” version of the classic Légende bag, exclusive to Longchamp’s “La Maison In Motion” flagship store.