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June Kendall Jenner x Longchamp Amazone
World-renowned for its leather goods, footwear and high-end women's ready-to-wear apparel, Longchamp unveils its new Amazone line inspired by powerful women who defy the status quo. Women who dare to wear a look that's sophisticated, modern and sleek. That subtle dance between refined chic and today’s fashion is what makes this line’s premiere bag totally irresistible.
May 24 hours with Kendall in NYC
May KENDALL AND THE LONGCHAMP FAMILY CELEBRATE THE OPENING OF LONGCHAMP FIFTH AVENUE, NEW YORK CITY
3 May 2018 evening, Longchamp’s President Philippe Cassegrain, Global CEO Jean Cassegrain, Artistic Director Sophie Delafontaine, and Vice President & Managing Director of Retail in the U.S. Olivier Cassegrain celebrated the opening of Longchamp Fifth Avenue with special co-host and newly announced campaign face, Kendall Jenner.
Longchamp Fifth Avenue, now the brand’s largest U.S. store adjacent to St. Patrick’s Cathedral was transformed for the evening into Café de Longchamp, bringing the Parisian spirit of the brand’s heritage to New York’s historic Fifth Avenue. While inside, guests were enjoying a DJ set performed by Les Twins. Attendees mingled and discovered special surprises on both levels of the flagship – like a French rosé bar – while others queued up at the Le Pliage® Wheel of Fortune for a chance to win Longchamp prizes. Several talented sketch artists captured guests’ portraits, adding to the Parisian experience.
Photo: Jenny Lin
May NEW YORK CITY FLAGSHIP STORE ON MANHATTAN’S FIFTH AVENUE
Longchamp opens its New York City flagship store on Manhattan’s Fifth Avenue, one of the world’s most famous shopping boulevards, on April 13, 2018. Located at 645 Fifth Avenue in the Olympic Tower, adjacent to Rockefeller Center and St. Patrick’s Cathedral, the 4,000 square-foot, two story space will be the brand’s largest outpost in the United States.
The Olympic Tower is an architectural feat, and a bold statement in and of itself offering an elegant backdrop for Longchamp’s prismatic and cinematic façade. The store’s exterior structure is made of layered rows of protruding metal ribbons in soft shades of white and champagne hues. The metal strips are rigid, but are meant to appear as if they are floating, or swaying in the breeze.
The lighting on the flagship’s façade is also unique and new for Longchamp. The design itself enhances the contrasting visual properties between materials such as pearl-lacquered, matte champagne metal and polished stainless steel. The vibrant facade represents a fresh visual identity, marking the next chapter in Longchamp's storied and innovative history.
April Longchamp brings its Artwalk movement to New York's Fifth avenue
In anticipation of the opening, the building’s façade was adorned with the work of French artist, Remed, the latest artist commissioned by Longchamp through its Artwalk Movement.
Longchamp first launched its Artwalk series in 2016 as a way of transforming the conspicuous sites of its new store construction and renovations into large-scale public works of art. The program debuted in partnership with Ryan McGinness, who covered the brand’s historical Saint-Honoré store in Paris during its renovation with graphic, digitally printed. For the second installation, German artist Franz Ackerman was enlisted by the French luxury house to design a spectacular covering during the construction of the brand’s new Shanghai store, which recently opened in Spring 2017.
As Longchamp continues its global expansion with the Fifth Avenue Flagship, Paris-born artist Guillaume Alby, best known as Remed, was invited to create the latest work in the Artwalk series.
His painting, titled ‘L’Eau delà – Émoi’, will be unveiled on the store façade and will remain for New Yorkers and tourists to enjoy throughout the store’s construction.
Jean Cassegrain, LONGCHAMP CEO adds: “We are thrilled to be continuing our Artwalk movement in New York with this beautiful and modern piece by Remed. It is exciting to see his work come to life on such a largescale canvas and we hope that it will be enjoyed by the public until we are ready to open the doors of our Fifth Avenue flagship.